About us

“Insiders” communication group has been developing the Russian communication market for more than 10 years. The company provides its clients with the full range of communication services – from developing PR strategies to executing them through traditional and new media,  organizing events and building long-term effective relationships. The agency uses most effective PR-technologies, including lobbying instruments. Insiders was the first among Russian PR-agencies to discover and develop the sphere of Innovation Communication (InCo). Insiders is a part of the leading world network of independent PR-agencies Pinnacle Worldwide, the Russian Public Relations Association (RPRA), the International Communications Consultancy Organization (AKOS-ICCO), The Russian Managers Association (RMA), the European PR-network Mostra. The agency has been twice nominated for the National PR Award “Silver Archer” (in 2004 and 2009) as the “Best PR-project of the year”, it is also the winner of the Russian regional competition RuPoR-2009 as the “Best regional PR-project”. Insiders CEO Andrey Lapshov is the head of the Russian Chapter of the largest international network of communication professionals - the International Association of Business Communicators (IABC).

Insiders’ impressive baggage of knowledge, experience and connections, as well as its efficient work of energetic team allows the group to firmly hold positions in the top 10 of Russian companies on the PR and marketing communications market.

Some achievements we are proud of:

• In 2003 the book “Plus-Minus Reputation” by Andrey Lapshov and Igor Oleynik (strategic consultant of the agency), was nominated for the National PR Award “Silver Archer” as the “Best work in theory of PR”. The book gives an account of the art of reputation management in simple terms.
• In 2004 on the Insiders’ projects was nominated for the National PR Award “Silver Archer” as “Best PR-project of the year”. The campaign “The Old Insurance Policy” (client – OSAO “Russia”) won the award. The core of the project: “Russia” proclaimed itself the successor of the pre-revolution insurance company “Russia”, and stated willingness to pay out insurance rewards to the offspring of the company’s clients from the “pre-soviet” period. Heirs, mostly children and grandchildren of immigrants, were found and in ceremonial set were given accorded rewards.
• In 2006 Insiders became a member of the leading international network of independent PR-agencies Pinnacle Worldwide. This membership allowed for the accumulation of priceless experience of interaction with communicators from around the world.
• In 2007 Insiders has successfully presented a new, trendy format of educational and entertaining events – the talk-show “PR is the best advertising” show was one of the key event of Moscow Advertisement Festival.
• Since 2007 Insiders has been a member of the Russian Managers Association, which allows the company to constantly keep track of the latest events and trends, that are beginning to show in cooperative management, GR, and other sectors, where outsourcing and external consulting are in high demand by large organizations.    
• At the end of the year, Insiders president Andrey Lapshov became the head of the Russian Chapter of the International Association of Business Communicators (IABC) which unites over 17 000 communication professionals around the world.
• In 2008 Insiders has increased its client portfolio by 40%, to include MGTS Ltd., Komstar, TTK, General Motors, Nemiroff, ROSNO, Aliance Insurance Group, ERGO. Mirax Group, Miel. The company became a full member of AKOS (Association of Consultants in Public Relations), a part of the international ICCO network, uniting largest PR-companies in Russia. Andrey Lapshov was elected member of the highest expert council of RASO. The same year Insiders started charitable PR-support of Downside-Up – a charitable organization, helping families with children suffering from Down syndrome.
• In 2009, Insiders became the first company to offer the service of Scientific Relations (SR – communication between scientific community, businesses and the government). Among the SR clients are companies The Russia Nanotechnology Corppration (Rosnano), Zvorykin project (government promotion program of young inventors and innovators), Joint Institute of Nuclear Research (Dubna)
• Insiders’ project connected with the Year of Youth was once again recognized as “Best PR-project of Year” with the “Silver Archer” PR Award. Zvokykin project The project “Ecological voluntary tour “Green train” developed and carried out by the agency became the winner of the Russian contest RuPoR-2009 as the “Best regional PR-project”
• In 2010, based on the successful practice of Scientific Relations, Insiders began active development of a brand new communication approach – Innovation Communication (InCo). The practice is now developing rapidly, attracting new partners and clients: The Russian Venture Company (RVC), the Intergovernmental Foundation for Educational, Scientific and Cultural Cooperation (IFESCCO), and other private and government organizations. In the framework of InCo the agency has carried out many successful projects: along the lines of cooperation with IFESCCO a press tour has been organized and carried out in International scientific research centre “Pamir-Chakaltay” (Republic Tajikistan) including a visit to the international astrophysical conference; RVC has received complex communication support during international youth educational forum “Seliger 2010”; provision of complex PR-support of International youth innovation forum “Interra-2010”; complex PR-support of Yaroslavl energy forum; information & logistics support of the All-Russian innovation forum “Russia, Forward!” that took place at Skolkovo Moscow School of Management.
• On 15^th January 2011 Insiders celebrated its 10^th anniversary!